Frilans Finans

I really enjoyed this project that I made at Frost Studio for Frilans Finans. We got a brief from the client where they needed a new video explaining their service and this was my take on it.

We stayed within the clients graphic profile by using their colors and logo in this maze universe. I wanted the images to be symbolic and in tune with the voice over, so we worked hard on making them feel connected, with several puns along the line. The top world shows a maze, which it can feel like when you work as a freelancer. Our protagonist, the orange ball, has to choose between different ways of running a business. It chooses Frilans Finans that cushions the fall and leads it through the journey in safe and smooth tracks without any obstacles. Effortlessly the ball sets different actions in motion, helping it to the finish line.

Peter Söderlind meticulously wrote the manuscript in collaboration with the client to customize it for their specific service. Parallel to finalizing the manuscript, I developed and planned the corresponding visual shots. I then set up and animated all the shots in Cinema 4D, for lighting and rendering I used Redshift. Also credit to Carl Thor who helped me out with the two last shots for the logo reveal.